By Mfundo Ngcangca
The tourism industry is one with many opportunities for entrepreneurs and the unemployed. It is well supported and encouraged in South Africa, but myself I decided to write a tell – all book about the pitfalls in the industry.
Born and bred in Sterkspruit, today working for the Department of Economic Development, Tourism and Environmental Affairs. I felt the need to put pen to paper when I noticed a growing trend within tourism. People have turned to be selfish. Fewer are sharing the big cake which is tourism. This multi-faceted , money spinning industry continues to hold many in its thrall.
But instead of the tourism becoming full of employment opportunities which could grow in multiple directions, I noticed companies working alone instead of together. Certain sectors do not want to share with others, now the industry becomes cruel and affect all of us. For example, people in the transportation or hospitality sector want to own everything without utilizing or outsourcing other emerging entrepreneurs. Entrepreneurship is important to the growth of the tourism industry at large.
It will present benefits for the individuals as well as the local economy. But operators are not interested in helping each other as well as the industry at large to grow. We are facing a situation of those who are trying to make a living from tourism industry but are affected by issues of xenophobia and in-sector fights. I want people to realize the industry is not an easy one, especially if one does not work hand in glove because it affects a lot the emerging ones.
People must start synergizing aggressively, help one another to get lot of information and start marketing their products forcefully. The book entitled Tourism Can Be a Cruel Industry, is aimed at those who are interested in the industry , and especially those considering a career in tourism.
Those who are interested in a book can always go to this website: www.newvoices.co.za
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